The BSU Marketing Department chose Tonidraws.com for a class project this past fall. Four students prepared a new marketing plan for Tonidraws.com. Below is the Lead Senior of the BSU Marketing Team's testimonial:
"I have been working with Toni McMillan for several months, and she has left an amazing impression. It's rare to find anyone in the business world that is willing to go the extra mile for their customer like Toni does. Her drawings are incredible! I was impressed with Toni's drawings the first time I saw them. With closer inspection I discovered they had been hand drawn with amazing attention given to detail. Toni captures more than just a replication of your pet, she captures your pet's personality. Her talent is apparent in every aspect of her art, not just her pet portraits. Her dedication to her business and to her customers cannot easily be surpassed. Toni is constantly working to better herself to better offer her customers a valuable art piece.
Toni's current art series is her "Boise Love Series." Each painting is a scene set at a local Boise Landmark. This series shows Toni's true appreciation and love for Boise and her future.
Working with Toni as a client has been a great experience and I really think our marketing plan will help her on her way to become even more successful."
Recently Toni has begun an new online Art Store where you can purchase her work on a variety of products. This service is invaluable in current economic conditions. She can now offer very affordable products for every spectrum of consumer. Her diligence in putting this service together is impressive." http://www.tonidraws.com
Jamie Chaffin, Senior Leader Marketing Team
Boise State University
Professor Gary McCain the Marketing Professor in charge of the Marketing Applications Program includes his following testimonial.
"Toni is an accomplished artist who has made a conscious effort to build her art career in a businesslike manner. What makes her a sound prospect for a Senior Level Marketing Planning Applications course is her history of working to apply sound business practices in a world where that is often over looked.
Toni's artistic scope covers a broad spectrum of the visual arts:
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Drawing
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Painting
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Photography
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Face Artistry
"She has a particular talent in creating vivid pet drawings with an amazing sense of presence."
Our planning team consists of four senior Marketing Majors who were interested in expanding their experience beyond the typical consumer product anyone can buy in a big box store. Art has all the marketing needs of any goods or service plus the unique characteristics of custom customer relationship building of elite products. The team was able to research and propose ideas on how to build relationships, develop a personal market position, and apply internet marketing technologies to expand Toni's opportunities and enhance her business success."
Gary McCain, Ph.D.
Professor of Marketing
Boise State University
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